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In the last article we looked at what is the most profitable sector for online sales and spent a few words mentioning the niche and how important it is for your earnings!

For those who have not read it, a niche is that group of enthusiasts who would buy their favourite product blindfold; it is that segment of the public that takes pleasure in buying a product.

What is the strategy to attract a niche?
I said 'strategy', let me be clear. Yes, because to sell online, don't think you can get away with it easily. You would be largely disappointed. An example of a 'strategy' would be to try and think about what you could sell in our hypothetical online shop and see if your idea has an audience that takes it to heart! To understand whether you are selling the right product with an eye to your wallet and a hand to your heart, you should first ask yourself whether it serves anyone, whether it solves a problem or need, but above all whether it attracts a niche of people who would die for it.

How do I choose which product to focus on? I have so many ideas...
I'll tell you straight: sell the product that represents you most, the product that reflects your ideas, your interests and your lifestyle! And don't be afraid of the big giants like Amazon or eBay. Do you know why? Because their customers are also yours if you show that you love what you sell. A hypothetical visitor will immediately notice if there is a human being behind the site he is visiting who believes in what he is offering, believe me.

OK but... how do I sell the product I love?
If you have found the right product to sell, now you have to make it liked and you have to do it through the magic of being credible. Just as credibility is a key element in everyday life, it is also a key element in online buying and selling: the more credible you are, the more successful you will be. How can you sell foreign language courses if you have never been outside Italy? How could you talk about sporting goods if you are a guy who likes to relax all day? Sell armchairs at this point. You have to be credible because people don't buy from you by trusting your word alone. So remember that your customer wants an enthusiast who loves the subject just as much as he does. And that has to be YOU!

Start now!
If you have come this far, it means that you have fully grasped the message I wanted to convey to you. If you are ready to sell what excites you, don't wait any longer. Take a look at our dropshipping catalogues and try our site for free for 15 days.

Do what you love and you will not work a single day of your life.

Electronic invoicing: a system for issuing, transmitting and storing invoices that offers the possibility of eliminating paper and all related costs, such as printing and mailing invoices... 'well'! GDPR was not enough to create anxiety, in fact here comes another 'novelty' in the fiscal sphere that will worry quite a few.

What do you need to know about electronic invoicing?
Not much, it was introduced by the 2018 Budget Law for both business-to-business and business-to-consumer transactions, and from 1 January 2019 it will also become mandatory for private individuals. The e-invoice between private individuals will be a normal B2B invoice, i.e. between VAT-registered persons, which, however, must be issued, received, signed and stored digitally, preserving its authenticity, integrity and legibility from the moment it is issued until the end of its storage period.

Are there companies exempt from issuing electronic invoices?
Fortunately, yes, some companies are not obliged to issue electronic invoices: we are talking about those smaller entities that make use of the so-called ' advantage regime ' or the ' flat-rate regime' .

How have we adapted here at Scaboo for electronic invoicing?
Your business is safe with us, with a recent update we have introduced a new section where you will be able to collect the additional information required to issue an electronic invoice. It will work like this: when purchasing, customers will be required to enter their PEC (certified electronic mail) and/or recipient code, depending on the profile they have chosen and the configuration of the site.


In this way, the site will be able to collect the information needed to issue the electronic invoice. We have also updated the order export system for Danea Easyfatt, which we remind you is integrated and free of charge for all Scaboo sites.

And for customers outside Italy?
No problem! We have also thought about their management: in fact, the old invoicing system is still available on the site and is up and running for invoices abroad.

In the last article we explained what Dropshipping is, why to choose it and how to import products automatically. Today, however, we look at the hottest merchandise sector in 2023 and accompany it with practical and functional tips!

The most profitable product sector: what is it?
Choosing what to sell on your site is always something largely personal. A seller who loves technology would never sell embroidery items. The most profitable dropshipping sectors are and will be for the long term certainly those of consumer technology. If you enter this sector correctly and have good business and marketing acumen, your online shop will be more likely to succeed.

So I start selling computer equipment and software?
Absolutely not, you would risk selling a product that is already available on dozens of other ecommerce sites, all the more so if they have the same photo or the same description as is often the case with dropship where these product details are given (via export) by the supplier. An effective strategy is often to target a well-defined niche! Niche?! Don't worry, keep reading!

The market niche is a part of the market that the competition has not yet reached .

How good that phrase sounds, don't you think? In selling your product, you have to focus on that group of enthusiasts, who would buy it with their eyes closed, you have to target that section of the public that takes pleasure in buying a product. How to do this? You have to focus on the customer's passions and give something more to the visitors who enter. What? Blogs, buying guides and data sheets, reviews and reliability. The niche is the key ingredient for your earnings. We will talk more about the niche and all the strategies to create it in a dedicated article.

Returning to the most profitable sales sector...
As an alternative to the niche, technology products are the most attractive to the online buyer, particularly in the IT, electronics and telephony segments: this is the most sought-after sector.

IT dropshipping, electronics dropshipping, telephony dropshipping: where do I find suppliers?
Very simple, really. All you have to do is visit our suppliers page, which is categorised according to sector: there you will find all the information you need to enter into a partnership with them.

If dropshipping is an ever-expanding sales method, success is also due to the ease and affordability of the sales it enables. To be successful, it is necessary to choose the best dropshippers, to analyse the right sector, and to know the marketing and entrepreneurial techniques for dropshipping with suppliers.

The world of buying and selling has changed since E-commerce and dropship suppliers are definitely part of this revolution.

What is dropshipping?
Dropshipping - also called drop ship or drop shipping - is a specific sales model that allows selling without having a physical warehouse. The seller, in fact, is only a go-between: having completed the customer acquisition and sales phase, he transmits the order to his supplier (also called dropshipper) who will ship it directly to the end user, perhaps with packaging that refers to the E-commerce brand. The logistics of an E-commerce dropshipping operation are then handed over to the supplier (or suppliers in the case of multiple warehouses).

Is selling Dropshipping worth it?
Theoretically, the answer is YES. The ecommerce owner who works in dropship with suppliers only specialises in product advertising, without the associated logistics... and makes money too!

The dropship model with suppliers has its pros and cons for both parties involved, but to make it all work it is necessary to make a thorough analysis of the sector in which to operate and the partners with whom to collaborate. This study guarantees the satisfaction of the end buyer, so that they continue to buy, speak well to their contacts and also give good reviews on the web. Let's also take a look at the main advantages for seller and supplier of an ecommerce with dropshipping:

Advantages for the e-commerce operator:

• It has a greater opportunity to set up a sales business without having to invest substantial upfront capital
• It does not have to own warehouses or hire employees right away;
• It can trade both through its own ecommerce and through marketplaces (Ebay, Amazon)

Opportunities for the dropshipper:

• The supplier first of all sees its sales network increase
• Dropshipping allows a more capillary penetration of online markets.

How to evaluate a supplier
The choice of suppliers is very important, in addition to the quality of the products, it is a must to evaluate and certify reliability and punctuality. There are some useful (though not essential) requirements for evaluating a supplier. They are listed here:

• It should make it possible to monitor deliveries to the end customer in a simple, transparent and timely manner
• It would be appropriate to send buyers an email notification as soon as the order status becomes 'on delivery'.
• It should adopt fast, convenient and cost-effective return policies
• It should not require additional costs or fees to join its dropshipping sales programme
• It should accept flexible payment options in line with the preferences of the host ecommerce.

Which category of supplier to choose?
As mentioned above, the choice of suppliers - along with the choice of product sector - is one of the keys to success for dropshipping ecommerce. In addition to product quality, reliability and punctuality must be assessed and certified.

There are 3 categories of dropshippers:

1. Intermediaries: these are national and international entities that offer wholesale prices and make it quick and easy to set up an online shop thanks to product catalogues that are very easy to import. Often, however, these intermediaries do not have the products themselves, and in the case of foreign suppliers, it is necessary to check for customs costs.
2. Stockists: these are entities that have goods in stock and with vast catalogues of which it is possible to resell a part with appropriate marketing actions
3. Manufacturers and distributors: these are entities that sell wholesale and are open to dropshipping, often because they are not equipped to sell to the end user

Industry statistics reveal that the third solution is often the best, but much depends on the type of business and the average ecommerce receipt.

How do you import products onto the site?
With a single click! No, we are not joking. Dropshippers are almost always able to provide a csv file for quick import of items for resale. Using an automatic import system such as Scaboo guarantees daily maintenance of catalogues (with continuous updating) and many other customisation and optimisation functions for ecommerce, for example on price lists.

In particular, for dropshipping, the usefulness of automation software is mainly attributable to the passing on of complete product data and stock in the warehouse, which avoids items not available for immediate shipment being included in end-customer orders.

What is worth selling on an E-commerce in 2023?
The product sectors deserve a dedicated discussion to which we will devote ourselves in the next article: we will see whether it is worthwhile to sell many product categories or to create a niche and passionate clientele.