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Price comparators: what they are and why they are essential for your sales!
'To sell or not to sell, that is the question'.This is the phrase we personally christened after analysing the e-commerce trend over the past 10 years. We know the market well, which is why we have decided to give you some valuable information to boost your sales. But before we tell you how it is possible to sell thousands of products a day, we ...
'To sell or not to sell, that is the question'.
This is the phrase we personally christened after analysing the e-commerce trend over the past 10 years.
We know the market well, which is why we have decided to give you some valuable information to boost your sales. But before we tell you how it is possible to sell thousands of products a day, we would like to let those who are reading us for the first time know that the world of E-commerce has revolutionised the way people buy, buying and selling has changed over the last few years. In 2017, the Mobile Payment & Commerce observatory of the Politecnico di Milano stated in a press release that - "In Italy alone, digital payments increased by 9% and reached a value of €190 billion, accounting for 24% of Italians' consumption" - a global phenomenon.
But how can small shops, medium-sized and large companies make such profit opportunities with E-commerce?
Through the fine-tuning of business strategies, product optimisation with persuasive communication and through the use of powerful digital tools. You know, unlike many years ago, today you don't need to invest more than a single dinner a month to enter this world. We have seen how convenient it is to start with dropshipping, an innovative model that we offer an excellent service on a fast, secure and always up-to-date platform. This model is suitable for those who want to start out and do not wish to have a warehouse, in fact you only specialise in advertising your products, without the associated logistics and shipping tasks.
So what is the secret to starting to sell right away? The answer is simple, offer a solution to all users searching for a certain product at the lowest possible price: price comparators. In this article we will analyse their usefulness and illustrate the best ones in our experience.
What is a price comparator
Price comparators are all those search engines that are able to compare offers on a given product by analysing a large number of e-commerce and websites, providing the user with detailed product sheets and placing in the foreground the link to the site where to buy it at the lowest price. You will understand then that this is an ally that no e-commerce operator should ever lack. A comparator allows a fledgling e-commerce to advertise products and have them appear in the first results after a search. When clicked, the potential customer lands on the site's product page and completes the order, a real goal achieved: this is why they have become the most powerful and secure tools for selling online.
How much does a price comparator cost?
Price comparators do not all have the same cost and charging method. There are some who choose a fixed cost per month and others who do not, plus there are those who choose a cost per click (PPC) for each product or those who prefer to charge only when the product is sold. In any case, they are real marketing tools as they allow e-commerce to increase traffic and conversions. conversions. In fact, it is only necessary for a user to search for a product in your catalogue to be present in the results.
What are the best price comparators?
And here we are, we are at the end of the line: what are the best price comparators to use? First, let's review a few points:
- A price comparator is a search engine that compares offers from e-commerce and websites
- A price comparator is useful for both entrepreneurs and consumers, as it helps the former to make money and the latter to save money
- A price comparator is an indispensable tool in the life of an e-commerce and in the pockets of an entrepreneur because it increases traffic and conversions
Google Shopping: is undoubtedly one of the most important online price comparators. The service is a concentrate of PPC (pay-per-click) campaigns, in which sellers pay a commission to promote their products. With Scaboo, you can submit products from your e-commerce site to Google Shopping, simplifying your work and managing all the essential aspects automatically.
Kelkoo: The business model adopted by Kelkoo is the same as that of Google Shopping (pay-per-click). The European leader in product promotion, it generates, working with tens of thousands of sellers, more than 100 million sponsorships per day.
Trovaprezzi: is the leading Italian price comparison engine that has been accompanying users in their search for the best price for the desired product for over 15 years. Over 18 million offers are collected and sorted into different categories. This price comparator activates a unique relationship channel with each advertiser (of which there are over 3200) to guarantee an effective and quality price comparison.
IT DOESN'T END HERE, HERE ARE ALL THE PRICE COMPARATORS: CLICK HERE TO DISCOVER THEM ALL!
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